Recently, I had the pleasure of reading The Power of Visual Storytelling: How to use Visuals, Videos and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio. Throughout the book, we learn the importance of using visuals in a stunning and strategic way. From images to videos to infographics, companies are able to use a wide variety of visuals to communicate with their customers and tell their story.
90% of information transmitted to the brain is visual, and visuals are processed in the brain 60,000 times faster than text
The authors also cover several social media platforms in great detail from a marketing standpoint. How to use them as a story-telling tool, the possible audiences, helpful statistics and tips to maximize reach and engagement.
The social media platforms outlined in the book are:
Below is a SlideShare deck I created using tips found in the book on how to maximize engagement on Twitter.