The Power of Visual Storytelling

Recently, I had the pleasure of reading The Power of Visual Storytelling: How to use Visuals, Videos and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio.  Throughout the book, we learn the importance of using visuals in a stunning and strategic way.  From images to videos to infographics, companies are able to use a wide variety of visuals to communicate with their customers and tell their story.

90% of information transmitted to the brain is visual, and visuals are processed in the brain 60,000 times faster than text

The authors also cover several social media platforms in great detail from a marketing standpoint.  How to use them as a story-telling tool, the possible audiences, helpful statistics and tips to maximize reach and engagement.

The social media platforms outlined in the book are:

  • Facebook
  • Twitter
  • Instagram
  • Vine
  • Google+
  • Pinterest
  • Tumblr
  • SlideShare
  • YouTube

Below is a SlideShare deck I created using tips found in the book on how to maximize engagement on Twitter.

Macro Photography Tips

Macro photography allows you to go from mundane to artistic by bringing out the extreme details in everyday objects.  From insects to flowers to the buttons on your coat, there are opportunities everywhere.  Whatever your subject might be, here are 5 macro photography tips to get you started.

When exploring macro photography, keep these lens considerations in mind:

  • Continuously-variable focal length – suitable for virtually all macro subjects
  • 45–65 mm – product photography, small objects that can be approached closely without causing undesirable influence, and scenes requiring natural background perspective
  • 90–105 mm – insects, flowers, and small objects from a comfortable distance
  • 150–200 mm – insects and other small animals where additional working distance is required

Dont have time to watch the video?  Feel free to scroll quickly through the photos below.  All fantastic examples of macro photography.


What are your favorite objects to shoot when it comes to macro photography?  Let me know in the comments!